Between January 2015 and February 2017, I, Erik Ingvoldstad through my (now personal) company Acoustic group wrote a regular blog on digital transformation, marketing, media and strategy. At some point it all got lost, and the blog has been dead for years. Well, as of today, I have brought it back from the dead. I […]
Why I Left Advertising
A couple of days ago, my friend Matt Eastwood, who is the Global Chief Creative Officer at J Walter Thompson (you can’t get much higher than that in creative roles in advertising), was interviewed by Indian website Live Mint. In the interview, he proclaimed that “it is the best time to be working in advertising”, because “now, you […]
Shame is Transforming TV as we Know It
You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume content. Showing that even traditional TV station can create content that resonates, and […]
The Revolution Will Not Be Televised (It’s already happening on Facebook Live)
You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as we all know, dying a slow and rather painful death. Entertaining or informative […]
Forget “Futurism”, Embrace “Nowism”.
“Futurism”. Think about that word. Sounds pretty cool, no? The idea of predicting the future and telling others what is likely to happen appeals to us. I think anyone would find it quite interesting to call themselves a “futurist”. And the best part is, that by the time “the future” arrives, no one can truly […]
Stairway to (business) Heaven
What is your plan? I don’t mean just your plan for the next three months, or even the year. But what is your plan to ensure the future growth of your business? Are you just going to continue doing what you’ve always done, or are you planning for increased disruption and competition? New players, creative […]
What’s Your Problem?
We don’t like to talk about problems. We usually try to escape them altogether, or if we absolutely can’t avoid them, we re-label them, so they don’t sound so scary. We call them challenges or barriers. Never problems. But here’s the thing; Problems are important. Problems are good. Problems are catalysts for change. When humans […]
Future is Now. Acoustic 2017 and beyond.
At Acoustic, we’ve always encouraged companies and industries to innovate and change their business model in order to capitalise on the opportunities in a disrupted marketplace. Today, we can announce that we are taking our own medicine. We are changing our business model, and morphing into a strategic consultancy that focuses on Digital Transformation and […]
The Fine Art of Customer Experience Creation Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve customer […]
The Culture of Digital
In most business today, we talk about getting ready for a new future through digital transformation. And in these discussions, a key challenge is to develop the technology of digital. The technology of digital requires tech competency, it requires an organisation that can attract and retain tech talent, it requires leadership, and the hardware and […]