Month: May 2015

Beyond Agency

Today, anyone working in marketing, whether it’s a big global one, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build excperiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is […]

The Rise of the New Creative Class

In branding and advertising, creativity is the key to differentiation. Creativity is looking at the world from a different angle, and coming up with something that people engage with. Creativity is about making something trivial interesting, creating something new or turning common beliefs upside down. It’s unexacting. It touches nerves. It evokes discussions. It makes […]