Between January 2015 and February 2017, I, Erik Ingvoldstad through my (now personal) company Acoustic group wrote a regular blog on digital transformation, marketing, media and strategy. At some point it all got lost, and the blog has been dead for years. …

A couple of days ago, my friend Matt Eastwood, who is the Global Chief Creative Officer at J Walter Thompson (you can’t get much higher than that in creative roles in advertising), was interviewed by Indian website Live Mint. In the interview, he proclaimed that …

You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume …

You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as …

“Futurism”. Think about that word. Sounds pretty cool, no? The idea of predicting the future and telling others what is likely to happen appeals to us. I think anyone would find it quite interesting to call themselves a “futurist”. And the best …

What is your plan? I don’t mean just your plan for the next three months, or even the year. But what is your plan to ensure the future growth of your business? Are you just going to continue doing what you’ve always …